Head to head · Personal Accessories

Bhima Group (Jewellery) vs Malabar Group of Companies

In India's Personal Accessories category, Bhima Group (Jewellery) ads appeared 1,07,388 times and Malabar Group of Companies ads 2,26,161 times, counted across TV, radio, print, online and outdoor.

The numbers, side by side.

Metric Bhima Group (Jewellery) Malabar Group of Companies

Ads run in Personal Accessories 1,07,388 2,26,161

Top medium Radio Radio

The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Personal Accessories advertising only, so they are smaller than each brand's national total.

Where each one advertises.

Media mix for Bhima Group (Jewellery) and Malabar Group of Companies, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.

What this means

Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.

Bhima Group (Jewellery) Malabar Group of Companies

Radio

38.3%

49.6%

TV

22.3%

30%

Digital

36.8%

17.1%

Print

2.5%

3.3%

What the gap means.

The signals that separate Bhima Group (Jewellery) and Malabar Group of Companies in Personal Accessories, each drawn from our ad-monitoring sources.

01 The gap between them is 1,18,773 Personal Accessories ads.

02 Both put most of their Personal Accessories ads on Radio: 38% for Bhima Group (Jewellery) and 50% for Malabar Group of Companies.

1,18,773

more Personal Accessories ads from Malabar Group of Companies than from Bhima Group (Jewellery), about 2.1× as many. The media Bhima Group (Jewellery) leaves empty is where the contest is really won.

More Personal Accessories head-to-heads.

Other pairs of Personal Accessories advertisers measured the same way.

Joy Alukkas Group vs Malabar Group of Companies G R Thanga Maligai Jewellery vs Malabar Group of Companies Lalithaa Jewellery Mart (P) vs Malabar Group of Companies Joy Alukkas Group vs Lalithaa Jewellery Mart (P) G R Thanga Maligai Jewellery vs Titan Company Bhima Group (Jewellery) vs Lalithaa Jewellery Mart (P) Bhima Group (Jewellery) vs Titan Company G R Thanga Maligai Jewellery vs Lalithaa Jewellery Mart (P) Joy Alukkas Group vs Titan Company Bhima Group (Jewellery) vs Joy Alukkas Group

All Personal Accessories advertisers

The short answers.

Optimised for the questions people, and AI engines, ask about Bhima Group (Jewellery) vs Malabar Group of Companies.

How many Personal Accessories ads did Bhima Group (Jewellery) and Malabar Group of Companies run?

Bhima Group (Jewellery) 1,07,388, Malabar Group of Companies 2,26,161. Both are counts of ads recorded, not rupees.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Personal Accessories advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.