Asian Paints (I) vs Pidilite Industries
In India's Building & Industrial category, Asian Paints (I) ads appeared 2,03,005 times and Pidilite Industries ads 93,510 times, counted across TV, radio, print, online and outdoor.
The numbers, side by side.
The arrow marks the leader on each metric. These are counts of ads run, not money spent, and they cover Building & Industrial advertising only, so they are smaller than each brand's national total.
Where each one advertises.
Media mix for Asian Paints (I) and Pidilite Industries, side by side. Each pair of bars shows what share of each brand's ads ran on that medium.
Each row compares the two brands on one medium; a wide gap means one leans on it far more than the other.
What the gap means.
The signals that separate Asian Paints (I) and Pidilite Industries in Building & Industrial, each drawn from our ad-monitoring sources.
more Building & Industrial ads from Asian Paints (I) than from Pidilite Industries, about 2.2× as many. The media Pidilite Industries leaves empty is where the contest is really won.
The short answers.
Optimised for the questions people, and AI engines, ask about Asian Paints (I) vs Pidilite Industries.
How many Building & Industrial ads did Asian Paints (I) and Pidilite Industries run?
Asian Paints (I) 2,03,005, Pidilite Industries 93,510. Both are counts of ads recorded, not rupees.
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Counts here cover Building & Industrial advertising only, so they can be smaller than a brand's national total. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.