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Advertising on Aakash Aath (formerly Aakash Bangla)

Aakash Aath (formerly Aakash Bangla) had started in 1999 earlier as a 24-hour Bengali entertainment channel but later changed operations to a 24x7 Bengali language news & current affairs channel covering both regional and certain National news. It’s headquarter is located in Kolkata, West Bengal, India. Aakash Aath channel recently claims a spike in its viewership and popularity even on its social media pages and has received a good response and built a network of correspondence and trust with its viewers because of the best quality updated news with truth and speed delivered to their viewers and public at large. It has wide range of programs those appeals to all members in the family. This is what makes Aakash Aath a recommended channel for brands to run a Television Advertising campaign and grabs attention of its premium target audience within a specific geographical area and limited period of time.

Aakash Aath Advertisement Rates

If you decide to advertise on Aakash Aath with Excellent Publicity you will receive the best rates! The rates are calculated for per second of airtime. So e.g. If cost to advertise in Aakash Aath is mentioned as Rs. 250/sec approx. and your ad is 10 second long, the cost for playing the ad once on Aakash Aath will come to Rs.250 X 10 = Rs.2,500 approx. or up to few lakhs approx. The cost may vary according to viewership data & Stats for particular programmes on particular channels and also as per the time band and length of advertisement or size of creative and number of repetitions and based on the type of advertisement campaign on Aakash Aath. Prime Time or Super Prime Time rates will be higher than the Non-Prime Time. For good rates register yourself with us and get in touch with our representative to know more.

List of shows on Aakash Aath

Aakash Aath is a famous Bengali language 24/7 news and current affairs channel which has a good geographical reach and is popular among the Bengali, Odiya & Hindi belt of audience. Aakash Aath keeps updating its shows content with the latest exclusive trending Regional and National news and certain International news, Breaking Top News countdown, socio-economic and political current affairs, weather forecast, business (commerce and teleshopping), sports, astrology & life, entertainment  and much more. Aakash Aath is associated with many famous and recognized journalists and zonal heads. All this has led to an increase in its followers on social media sites too.

Online media research for Aakash Aath

It is recommended to do your personal research on the particular chosen channel and have a look at their content & shows and the anchors before confirming with any agency. This will help you plan the right time slot on Aakash Aath as the advertising rates vary as per many factors accordingly.

Types of advertisement on Aakash Aath

Advertising in Aakash Aath can be done both by playing ads during breaks as well as playing the content during the news shows. Some of the popular ad forms are:-

  • Aakash Aath Video Ads – Video Ads are telecasted during ad-breaks also known as FCT. Its calculated based on 10 seconds.
  • Aakash Aath Aston Band – Horizontal line ad flashing on bottom side on screen branding while news show is played.
  • Aakash Aath L Band – Vertical left side plus Horizontal bottom side ad flashing on screen branding while news show is played.
  • Aakash Aath Scroller Ads – Ad scrolling from one end of screen to the other while news show is displayed.
  • Aakash Aath Laptop Branding – A sticker of your brand on the Laptop displayed during the news shows.
  • Aakash Aath Customized show integration for Brands – These are customized media options for brands and branding campaign as per advertisement budget allocated and as per channels / shows. It is a personalized solution for the brand for unique and creative advertising

How to advertise on Aakash Aath?

  • Share your requirements for advertisement campaign on Aakash Aath.
  • Approach our efficient planners and executors.
  • Plan the advertising campaign with us
  • We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Aakash Aath.
  • Receive the best quotes
  • We provide lowest assured rates with best services for television advertising across various channels.
  • The ad rates differ depending on different shows, prime time, non-prime that is selected.
  • Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative.
  • Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
  • Go Live with your advertisement and get your brand in front of the masses.
  • See your brand on-screen within a bare minimum timeframe and achieve the desired response.

Agency selection for advertising on Aakash Aath

Media Agency plays an important role for advertisement in Aakash Aath. As Excellent Publicity being a media agency we figure out that is Aakash Aath a good channel for you in line with your brand and objective. For this we use BARC data to check the right channel with the highest viewership. The next would be to plan the frequency and timing of the advertisement with right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommend to advertise in prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agency. The last step would be then to ensure your ad is played and how much reach has been covered and to send you the proof of same (Log reports & Telecast Certificate) at the end of campaign.

Why advertising in Aakash Aath?

The initiatives that Aakash Aath took include the above and below steps that gave over the counter results as listing Aakash Aath more ratings than any other platforms.

  • Premium Features: Aakash Aath being one of the oldest successful news channel keeps on updating itself with top trending regional and certain nationwide and International news, business (commerce and teleshopping), current affairs, politics, morning yoga and mantra and astrology & life, weather, sports, Bollywood, trending controversies and debates, certain entertainment shows and many more for the premium Bengali speaking audience. It also interacts with them on social media pages and brings out facts to light. Thus it becomes a popular recommended channel for an ad campaign.
  • Best Rates: Aakash Aath offers cost effective rates compared to other news channels.
  • Key approach factor: Any client who wishes to expand reach for their business with a quick performance and within a short period of time.
  • Choice of Type & Time of ad campaign: Aakash Aath offers advertisement options that are of various types some of which are mentioned above and also for prime time / days and non-prime time / days shows give a flexibility of choice to the advertiser. Thus brands can advertise in right shows or at right times during maximum viewership and gain the desired attention for their product.

What will be the rates for advertising on Aakash Aath?

You can contact our agency regarding the rates of advertising on Aakash Aath; we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

How many people will be able to see my ad on Aakash Aath?

Advertisement reach depends upon your campaign duration, ad repetition and your overall budget for the ad.

Can I choose to advertise on particular show or during particular time on Aakash Aath?

Yes you can choose a particular shows / time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as in what will work best for you.

Is agency necessary for advertising on Aakash Aath?

Media agency can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by media agency.

The Steps in Execution

  1. 1

    Share your requirements

    Approach our efficient planners and executors and share your requirements for a campaign.

  2. 2

    Plan the campaign with us

    We will assist you in terms of choosing right locations, right time band, the right branding type in terms of Video Ad or L- band, to have a successful campaign on board.

  3. 3

    Receive the best quotes

    We provide lowest assured rates with best services for Television Advertising across India.

  4. 4

    Provide creative

    Provide us with an attractive creative to show case your brand on television after we share the creative time bands. The acceptable format of creative in television branding is Audio Video File (TVC) and CDR file for L-Band or Aston Band. Once you share the creative it will be converted into jpeg format absolutely free of cost. We will share the converted creative with you for approval. After receiving your approval the creative will be send to the TV Channel team.

  5. 5

    Go Live

    See your advertisement broadcasting in the selected time band and shows by you.

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