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Cinema Advertising

Cinema Branding

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Create a quick Cinema Advertising Campaign in just 30 seconds

Get Advertising rates for 8500+ Cinema Screens in just one click

  • 8500+ Cinema Screens
  • 100+ Cities
  • Instant Rate Access

Overview

Cinema advertising is a dynamic medium offering advertisers the opportunity to reach their target consumers in a distraction-free compelling environment. Advertisers showcase their brands in an entertainment backdrop and access the star power that drives consumers to our cinemas.

Why go for Cinema Advertising?

Key benefits of cinema advertising for advertisers include:

  • Cinema advertising is becoming the highly adapting medium because it has the maximum impact on a campaign.
  • It targets all sorts of audience from rural to urban.
  • Cinema delivers to captive audience.
  • Cinema Advertising is a powerful and engaging medium for brands.
  • It gives the undivided attention to your ad.
  • Cinema is good for location based branding campaigns.

Movie Categories

Movie Type

Description

Regular

It includes the film which is known for its mediocrity.

Block Buster

Block buster is a film which is popular and financially successful. It can also be judged by its star cast that would be Bollywood stars like VarunDhawan, SiddharthMalhotra, RanbirKapoor, SonakshiSinha, KatrinaKaif and so on.

Mega Block Buster

Mega block buster is a film which is highly popular and financially successful. It can also be judged by its star cast that would be Bollywood stars like Salman Khan, Shah Rukh Khan, Amir Khan, Ranveer Singh, DeepikaPadukone, Alia Bhatt and so on.

The popular cinema chains in India for advertising

Name of Cinema Chain

No of Screens across Nation

PVR

600+

Inox

500+

UFO

3000+

Carnival

300+

Cinepolis

300+

Qube

2500+

K Sera Sera

400+

How to get started

Mentioned below is the process required for a successful cinema campaign:

  1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
  2. Plan the campaign with us: We will assist you in terms of choosing cinema screens, right ad format, audience reach, ad length, campaign duration and latest movie list to have a successful campaign on-screen.
  3. Receive the best quotes: We provide lowest assured rates with best services for Cinema Screens across India. The rates for cinema advertising differ according to regular movie week, block buster movie week or mega block buster movie week.
  4. Provide creative: Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in cinema advertising is jpeg for ad slide and MOV for ad film. Once you share the creative we will get it converted in cinema ad formatwith extra cost associated with it.
  5. Creative Specification:

    Ad Type

    Specification

    Ad Format

    Slide

    2048 (W) X 858 (H) pixel; Image: Minimum 300 dpi

    Jpeg

    Video

    High Resolution; Minimum 1080 dpi

    .MOV or MP4

    Audio

    High clarity

    .WAV

  6. Censor Certification:A censor certificate is mandatory before placing a video ad in cinema theatres. An advertiser can directly apply for censor certificate or we can provide it with extra cost associated with it. Censor certification process takes at least a week.
  7. Go Live: See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.
  8. Receive proof of execution: Receive inspection pass through cinema theatres during the campaign period. Inspection pass is used to inspect the ad being played in cinema theatre.

Some other important variables for cinema advertising

  1. Ad length: The length of advertisement in cinema can only be in the multiples of ten for e.g. 10 seconds, 20 seconds, 30 seconds and so on. The minimum length of ad is 10 seconds.
  2. Timeline: A cinema advertising campaign cannot be of less than a week and it usually starts from Friday and ends on Thursday. In some exceptional cases it can start on some other day of the week only if the movie is releasing on that day.
  3. Advertisement slot: The advertisement slot per day would be 4 slots in a regular movie and 3 slots in block buster and mega block buster movie.

Ad Format of Cinema Advertising

Name of Cinema Chain

Ad Format

PVR

J2K

Inox

J2K

UFO

Satellite (U)

Carnival

J2K

Cinepolis

J2K

Qube

Satellite (R)

K Sera Sera

Satellite (K)

Why hire an excellent planner for cinema advertising?

“The name says it all”

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune & Rajkot started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services to have remarkable cinema campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.

We deliver plenty of cinema screens across India so you can create cinema advertising campaign that best fits your message, brand and budget.

Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing.

So what are you waiting for, the best cinema advertising plan is just a few clicks away.

For more details, contact us or write us at inquiry@excellentpublicity.com.