YouTube shorts showcase brand success in print ads: Colgate, Nestlé, and upGrad see big gains

In a major campaign push, YouTube launches ads in print, describing the "growing momentum" of its Shorts feature, in today's editions of The Economic Times and LiveMint. The ad speaks about how leading brands are turning to the short video format to make their digital presence bigger and drive business outcomes.

The print ad emphasizes striking statistics: Colgate experienced an 18% purchase lift, while Nestle expanded its reach to a phenomenal 111 million users and Motorola achieved a 35% uplift in searches after using YouTube Shorts. Perhaps the most impressive example is that upGrad was able to cut its acquisition cost up to as much as 34% by receiving high-quality leads. These statistics emphasize how YouTube Shorts is the game-changer that the brands need to be able to make sense of the increased actionable engagement with audiences.

YouTube Brandcast India event At the event, YouTube CEO Neal Mohan talked about the continuous growth of the platform and mentioned the fact that YouTube Shorts has now surpassed an incredible trillion views in India. Since Shorts was launched globally in 2020, the growth has been simply explosive across the globe. The total number of Indian creators with more than a million subscribers has seen an impressive 50% increase year on year, reaching as high as 11,000.

The ad also shines a light on some of India's great creators who drive this kind of success. In that regard, creators like Kamiya Jani, Curly Tales, Raj Shamani, and Dushyant Kukreja have millions of subscribers, while Shorts itself serves to further expand its reach out to their ever-increasing audiences. These creators are part of a broader ecosystem, which has been instrumental in contributing to YouTube Shorts' rapid surge in India and other markets.

Among the new ad formats YouTube rolled out based on creator feedback include interactive stickers and swipe gestures, as well as animated image ads, all in the hopes of increasing viewer engagement.

Let’s go through several benefits of creative newspaper advertising:

More Noticeability and Impact:

Creative ads manifest eye-catching designs and formats that are unique and, hence, are more noticeable with a strong impression and high message retention.

More Engagement:

Engaging visuals and interactive elements, coupled with compelling stories, draw readers into the ad and encourage them to spend more time with the ad and do something about it.

Different from Competition:

Innovative and different advertising segregates a brand from others and delivers a value different from others, thus strengthening brand identity.

Better Brand Perception:

These creative ads help communicate the messages of innovativeness and sophistication; hence, the brand's reputation and customer brand loyalty are enhanced.

If you want to create innovative newspaper advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.