Xiaomi's bold OOH campaign merges CGI and Reality to highlight the durability of the Redmi Note 14

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Dec 26, 2024

Xiaomi India has also introduced an innovative out-of-home (OOH) campaign to promote the durability of the recently launched Redmi Note 14 5G Series. The campaign would mix CGI and live action and have a very attractive show that will catch the gaze of every audience member using billboards in four metropolitan cities: New Delhi, Mumbai, Bengaluru, and Hyderabad.

The campaign has been placed on iconic locations: Connaught Place, Delhi, MG Road, Bengaluru, Marine Drive, Mumbai, and Charminar in Hyderabad. The campaign has focused on the fact that the smartphone is robust in extreme conditions. The visual experience is striking as the CGI-rendered version of the phone comes out of the billboard, surprising the viewer with its lifelike movement. The tension is increased as a real Redmi Note 14 smartphone is shown falling to the ground, which seems to be at risk of being damaged. But it survives getting run over by a car, which just shows how sheerly durable it is.

The campaign already has huge noise both online and offline. The Twitter trend #RedmiNote14series had crossed 8.6 million users. The technology-cum-creativity mashup connected with consumers, sparking a plethora of conversations and increasing engagement.

According to Suraksha R, Director of Marketing at Xiaomi India: "We wanted to push the boundaries of smartphone technology and, at the same time, give people a first-hand experience of how hard-hitting the Redmi Note 14 is. The overwhelming response in the streets as well as online, therefore, indicates how good our product is at matching users' busy lives with a trusted companion.

The Redmi Note 14 5G series is finally up for purchase in the market, which is the latest high-performance, long-lasting smartphone made to withstand the rigor of everyday life.

Advantages of billboard advertising:

More visuals

Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in the cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased footfall and sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended viewing range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative billboard advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.

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