News Genre topped with 30 per cent share of overall TV ad Volumes according to a study by AdEx. This is followed by GEC at 26 per cent, Music at 11 per cent, kids at 3 per cent and Movies at 23 per cent.
The Genres
- GEC
GEC stands for general entertainment.
Hindi language was the top genre for GEC at 21 per cent followed by Tamil at 16 per cent, Bengali at 10 per cent, Kannada at 10 per cent and Malayalam at 10 per cent.
The top 5 categories added to 28 per cent of share of ad volume.
The top 5 categories are:
- Toilet Soaps
- Shampoos
- Milk Beverages
- Washing Powder/liquids
- Tooth Pastes
2. Movie
Hindi language was the top genre for movies at 45 per cent followed by Bhojpuri at 9 per cent, Bengali at 8 per cent, Kannada at 7 per cent and Telugu at 7 per cent.
The top 5 categories added to 28 per cent of share of ad volume.
- Toilet Soaps
- Shampoos
- Washing Powder/liquids
- Milk Beverages
- Tooth Pastes
3. News
Hindi language was the top genre for news at 30 per cent followed by Bengali at 11 per cent, Bengali at 8 per cent, Tamil at 8 per cent, Telugu at 8 per cent and others at 36 per cent.
The top 5 categories added to 18 per cent of share of ad volume.
The top 5 categories are:
- Cars
- Toilet Soaps
- Tooth Pastes
- Multiple Courses
- Ecom-Education
4. Music
Hindi language was the top genre for news at 40 per cent followed by Punjabi at 13 per cent,Tamil at 9 per cent, Telugu at 8 per cent, Kannada at 11 per cent and others at 16 per cent.
The top 5 categories added to 33 per cent of share of ad volume.
The top 5 categories are:
- Toilet Soaps
- Ecom-Media/Entertainment/Social Media
- Toilet/Floor Cleaners
- Shampoos
- Tooth Pastes
Why choose Television Advertising
In order to build an efficient TV ad, a successful script needs first to emphasise a strong bid. Advertisements often need to be created successfully, which is why the services of a publicity firm are always preferable, which will assist you in producing the whole campaign.
1. Television reaches a larger audience both in the national and regional level in a short period of time.
2. It allows you to convey your message through visual, motion and sound, that can give your product and service instant credibility.
3. It gives you an opportunity to be creative and attach a personality to the brand.
4. It is an opportunity to tap into a captive audience.