Red FM Advertising India

Overview

Red FM is a nationwide FM station owned by Sun TV Network. It was launched in 2002 and today broadcasts in 64 cities reaching out to 40 million listeners across India. Red FM have recently been rates as India’s most admired FM Radio Station. The station broadcasts from 6am to 12am. In metro cities, the station broadcasts 24 hours. Their punchline is 'Bajaate Raho'. Red FM 93.5 Bengaluru's Show "Morning No 1 with Disha" hosted by RJ Disha Oberoi, has won the "New York Film Festival’s World’s Best Radio Programs Awards" in different categories consecutively for two years in a row.

Why choose Red FM for Advertising?

Red FM offers advertisers unique and innovative ideas to reach its target audience.

The advertisers can target the right set of consumers through Red FM’s online presence “Red Live” which is another way to interact with listeners through sponsorship and promotion packages. Red Live has reached over 1 million people in last 3 years.

Red FM also has a digital presence “Red Network” which has approx. 2.5 million followers which can easily leverage the right set of audience through its innovative content.

It is the most evolving advertisement platform which delivers remarkable branding results as well as gives businesses brand recognition with highly effective consumer base.

The cities where Red FM is operational

The Advertising options in Red FM

1. FCT (Free Commercial Time): FCT is the primary form of advertising in which time slots are fixed for advertising. The time slots are classified as:
   • Prime Time: The morning drive from 7 AM to 11 AM and evening drive from 5 PM to 10 PM are considered prime time.
   • Non-Prime Time: The afternoon time from 11 AM to 5 PM is considered a non-prime time.
   • RODP: In RODP the whole day is divided into equal time slots in morning, afternoon and evening drives.
   • ROS: In ROS the advertising time is allocated where it seems fit during the entire day.
   • Alternative days: The ad can also be played on alternative days or even skipping two days in between or just on weekends.
   • Multiple jingles: There can be more than one audio creative for advertising.
2. RJ Mentions: The popular RJ of a particular station spends 30-45 seconds talking about your brand.
3. Sponsorship Tags: Sponsorship tags build a brand by associating itself with a radio station’s programme.
4. Time check: Time check helps in building a strong image of your brand. It is best option for long term advertisements.
5. Roadblock: In roadblock the campaign would run exclusively across the specific radio station.
6. Contests: An innovative and interesting radio contests are organised to get best responses from the listeners.
7. Interview: Radio interview is an interactive session which allows the advertisers to express facts and opinions on their brand so the listeners can form their own opinion.
8. Studio Shift: Studio shift is a concept which involves broadcasting a particular show outside the radio station generally at the location selected by advertiser or their office.
9. RJ Visit: In RJ Visit the Popular RJ’s of a specific radio station visits the advertiser’s commercial location.
10. Digital Promotion: All the popular RJ’s are active on social media having fan following in millions, hence they promote the brand on their social media profiles.

The Process to follow for Advertising on Red FM

Following is the process to follow to have a successful radio advertising campaign on Red FM:

1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
2. Plan the campaign with us: We will assist you in terms of choosing radio stations, right ad format, audience reach, frequency of ads, ad length, campaign duration and time slots to have a successful campaign on-air.
3. Receive the best quotes: We provide lowest assured rates with best services for Radio Stations across India.
4. Get the audio creative produced: Leverage your brand’s creativity with our excellent team and produce the audio creative with us, completely free of cost, if billing exceeds Rs 30,000.
5. Go Live: See your brand hit on-air within a bare minimum timeframe and achieve a grandstanding response.
6. Track a campaign: Receive log reports during the campaign period.
7. Receive proof of execution: Receive Broadcast Certificate after the completion of your campaign.

Time slots to advertise on Red FM

Why hire an Excellent Planner to advertise with Red FM

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. Our skilful and expert team helps you to select from various ad formats Red FM provides, time slots, the number of repetitions and campaign duration to have a successful and grandstanding campaign which can build your brand and achieve high number of consumer base in a very cost effective way.

Excellent Publicity is the best place to find what you are looking in an advertising campaign on Red FM across the nation.

So what are you waiting for, the best radio advertising plan is just a few clicks away.

For more details, contact us or write us at inquiry@excellentpublicity.com.